Are you a web marketing socialite?
So you're not a Hollywood socialite kicking it with the Kardashian family, on the golf course with Adam Scott or hitting the clubs with Paris Hilton. But you can be a web marketing socialite.
Knowing the in's and out's of the different social platforms and how to use them give you the best chance of fitting in. Increase your status quo by building relationships with social media campaigns that involve content and you'll be a socialite in no time.
First things first. It's not a social marketing strategy but a content strategy...that's social
In my last blog "Creating Content isn't a Trip to the Dentist" I spoke of the importance and ease of creating meaningful content. Don't take the paparazzi approach and abuse social media with direct marketing.
Before you get crazy tweetin' make sure you have something relevant and engaging to post and it's part of your content strategy. Share a post, tweet a link, offer a promotion on youtube, comment on a status but make sure to interact and engage your prospect with relevant content to build social relationships.
You can still PROMOTE your brand on social media, but do it tactfully through CONTENT marketing.
Your strategy should be realistic to maintain
What happened to MySpace? What's the deal with Google+? Social media platforms continue to change and it seems as if new ones appear almost daily. If you don't have a plethora of staff dedicated to social marketing and have no idea where to start, don't stress.
To start, make sure your plan involves the "Core Four" platforms and keep your content strategy simple.
Facebook, LinkedIn, Twitter and YouTube, or the "Core Four" are all great platforms for the rising socialite to start with and have great help, documentation and forums. After you master these, take the nuances of sharing and interacting and apply to other platforms such as eHow, flickr, digg, wikipedia, and 100's of others.
The Google of social media: Facebook
If you're one of those people who thinks they don't need Facebook, I get it, you're special. Your target audience is too professional, it won't work for B2B or your product. The fact is with 750 million active users worldwide and 50% of those logging daily, (I didn't make this up, check it) Facebook marketing is applicable to both B2B and B2C.
Outside of its huge reach, Facebook offers many options (often customizable) for the web marketing socialite to build relationships through a branded experience. Facebook Developers is a great tool to customize your page and stand out in the socialite mix and Facebook Pages offers a ton of knowledge on how to use Facebook pages to grow including its Building your Business with Facebook Pages Guide.
The point is you should leverage Facebook as a major player in your social strategy and the tools are available to you for a branded execution.
Become a web marketing socialite and walk the red carpet of revenue
Winning the social media popularity contest means using content and interaction to build relationships effectively. As you continue to kick it with different social media platforms and increase your status as a web marketing socialite, don't forget to smile for the camera.
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