Every sensible marketer knows by now that content marketing has changed over the last 20 years and there is a difference between a paper newsletter and an ezine. I've been receiving a fair amount of newsletters lately (some of which I did not opt into and are SPAM) and I thought I would write a quick blog with some snarky comments about BAD ezines.
Don't stress out, you're not going to the dentist. If you would floss daily though, you would have nothing to worry about. Creating engaging and relevant content on your site shouldn't be like pulling teeth and it's easier than you think.
Generating content can be as simple as clicking "Like" or commenting on someone's post. You could go the extra mile though by brushing after lunch and ensuring people find you by creating simple, original and timely content.