The modern, successful website is made up of different types of content organized in a structured way to professionally present your message and make updates easier than the Hulk tearing apart a car (or your old website). If you know about this summer's epic movie The Avengers, you know combining forces into a single team can avenge a hodge podge HTML website and soar you into the super hero world of a Content Management System (CMS) based website.
Every sensible marketer knows by now that content marketing has changed over the last 20 years and there is a difference between a paper newsletter and an ezine. I've been receiving a fair amount of newsletters lately (some of which I did not opt into and are SPAM) and I thought I would write a quick blog with some snarky comments about BAD ezines.
As I think about the success Triverden has had over the last year it's really not a surprise. Our talent is stellar, our work speaks for itself and our clients love us. We've been busy too. We've developed websites for all types of companies, implemented web, content and social marketing plans, and had some fun along the way too.
If your website is "MacGyvered" together with paper clips, bubble gum and a rubberband, you need a more practical, less 1990's action adventure approach to your website.
I see it all the time, a little flash and HTML duct taped here, proprietary swiss army knife code there and more copy than mullet shots of Richard Dean Anderson.
The best part of a buffet isn't always the all you can eat portion, but the shear diversity of food available for you to consume.
You may try, but its impossible to eat everything at the buffet, well I guess you could but you may need some Pepto. I cruised the line and below recommended some of the key dishes to gorge on while perusing the Google tools buffet.
So you're not a Hollywood socialite kicking it with the Kardashian family, on the golf course with Adam Scott or hitting the clubs with Paris Hilton. But you can be a web marketing socialite.
Knowing the in's and out's of the different social platforms and how to use them give you the best chance of fitting in. Increase your status quo by building relationships with social media campaigns that involve content and you'll be a socialite in no time.
Don't stress out, you're not going to the dentist. If you would floss daily though, you would have nothing to worry about. Creating engaging and relevant content on your site shouldn't be like pulling teeth and it's easier than you think.
Generating content can be as simple as clicking "Like" or commenting on someone's post. You could go the extra mile though by brushing after lunch and ensuring people find you by creating simple, original and timely content.
As human integration with the internet and technology continues to evolve, you have to wonder has the internet and humans evolved into the "interman"? No I'm not talking cyborgs, but of our daily interaction and integration with the "DubDubDub" and technology.